[Anqi Elegance (Part I)] Jiali Children: Sharpen for More than 20 Years and Advance in Competition


Time:

2019-01-24

Quanzhou Jiali Children's Products Co., Ltd. was founded in 1997. It owns Hong Kong Jiali Trading Company, Quanzhou Jiali Children's Products Co., Ltd., Jinjiang Baby Industry Wenchuangyuan Co., Ltd. and Jinjiang Jiali Baby Products Co., Ltd.

Quanzhou Jiali Children's Products Co., Ltd. was founded in 1997. It owns Hong Kong Jiali Trading Company, Quanzhou Jiali Children's Products Co., Ltd., Jinjiang Baby Industry Wenchuangyuan Co., Ltd. and Jinjiang Jiali Baby Products Co., Ltd.

Quanzhou Jiali Children's Products Co., Ltd. is located in Jinjiang, the brand capital of China, in the golden triangle of southern Fujian, Wuliyuan, Jinjiang Economic Development Zone, with a total area of 146 mu, a total investment of 108,000,000 Hong Kong dollars and an annual output value of 0.2 billion yuan. It is a production-oriented enterprise specializing in electric strollers, branded children's clothing and baby products. It is an independent operating enterprise integrating R & D, production and sales. It is a long-term supplier of many multinational procurement groups and high-end retailers.

For more than 20 years, Jiali has been forging ahead through trials and hardships. Its two major brands-Kalee Kids and Happy Years/Happytime are mainly children's electric vehicle brands. Its products have passed the safety and quality certification in China, Europe, the United States, Japan and South Korea. It has ASTM, CE, ROHS and CCC testing certification. Its products are exported to the world. It is the world's leading manufacturer of children's electric vehicles and has the license of many world-renowned automobile brands.

In 2014, Quanzhou Jiali Children's Products Co., Ltd. invested in the construction of Jinjiang Baby Industry Culture and Creation Park, with a total area of 100 mu and a total investment of 0.2 billion yuan. The park will start to build Jinjiang baby industry innovation alliance. In January 2017, Jinjiang Jiali Baby Products Co., Ltd. was established by the investment and incubation of Jinjiang Baby Industry Wenchuang Park. In 2017, it joined hands with MGA Entertainment Company of the United States to launch Little Tikes (Little Tikes) mother and infant products in the Chinese market.

enterprise development process]

● In 1997, Quanzhou Jiali Children's Products Co., Ltd. was established

● In 1997, Jiali's first children's electric car was put on the market, and it began to transform to focus on the research and development and production of children's electric cars.

● In 2000, the famous domestic baby brand Good Boy and Jiali Company reached a strategic cooperation.

● In 2007, the "Happy Years" brand was registered in China.

● In 2009, Jiali Company and Lamborghini signed an authorization cooperation agreement and began to produce authorized simulated children's electric vehicles. In the same year, Jiali Company also established cooperative relations with many car brands such as Mercedes-Benz and Maserati, becoming an international baby car brand authorized by many authorized brands.

● In 2011, Happy Time Tmall Flagship Store was opened.

● In 2012, the Audi R8 authorized stroller was launched, leading many stroller companies to follow suit and enter the authorized stroller market.

● In 2014, it invested in the construction of Jinjiang Baby Industry Culture and Creation Park.

In 2016, the Tesla children's electric car produced in cooperation with the US RadioFlyer became a net red product in the US market.

● In 2017, Jinjiang Jiali Baby Products Co., Ltd. was established and joined hands with MGA Entertainment Company of the United States to launch Little Tikes maternal and infant products in the Chinese market.

● In 2018, the transformation in the domestic market began to launch non-stroller toys, such as mini wooden electric pianos, intelligent robots, children's tents and so on.

 

Enterprise honor]

China's light industry toy industry (baby carriage) top ten enterprises

● Jinjiang Industrial Tourism Demonstration Site

● National medium-sized industrial enterprises

● China toys and baby products association executive director unit

● GSV Global Security Certification

● LIMA International Licensing Enterprise

ICTI International Toy Industry Association

● Quanzhou well-known trademark

● Excellent production enterprises

● Safety hazard investigation and management system construction demonstration enterprise

● Fujian import and export quality integrity member units

 

Quanzhou Jiali Children's Products Co., Ltd. was founded in 1997. It is an independent operating enterprise integrating R & D, production and sales of electric strollers, brand clothing and baby products.

With more than 20 years of trials and hardships, and innovation, Jiali Children has always adhered to the mission of "giving children a happy and sunny childhood" to develop healthy, happy, intelligent and high-quality children's products. While constantly adapting to the changes and development of the industry, we continue to innovate and produce ingenious products from the perspective of customer needs.

In the face of an era of digital survival, Jiali children reposition products, inherit the past, challenge and face the future, and constantly accelerate the company's intelligent transformation.

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Wu Li Industrial Zone, Jinjiang, Fujian, China

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